The 4 Best Types of Facebook Ads for Authors
I’ll show you the 4 best types of Facebook Ads for Authors and how to approach your Facebook marketing strategy. There are different types of authors and different goals for your book, and your marketing strategy will become clearer once you know what the next step a reader should take with you.
Different Types of Authors and Goals
Another distinction to consider is fiction vs. non-fiction. How is your book sold? Is it on Amazon or your website? What is the next step people should take after reading your book? Where are you sending traffic for your Facebook Ad?
Difficult to be ROI positive with Facebook Ads for Authors
Some industries perform better than others, and Facebook ads can be a great way to build your brand. Here are the best ways to use Facebook Ads for authors, in my opinion.
#1 Boosted Post with great content
You can use Engagement retargeting to promote your book if you don’t already have one. When you boost a post, you can choose target keywords to people who are interested in your genre or market.
#2 Conversion Ads to build email list
Building your email list is a good way to own your audience; consider a freebie or giveaway that will complement your book. If you can’t get the Facebook pixel and tracking set up, you can still use Traffic as your Ad Objective, but you won’t be able to track the optins to your offer.
#3 Traffic Ads for your Book Launch Promotion
Adding the targeting of likely readers (similar to the process in the boosted post) and ad text that might be compelling, such as reader reviews or the fact that you are launching the book that day will optimize your ad around getting the cheapest cost per link click.
#4 Event Ads for your Book Launch or Book Signing
While you may not see a return on your Facebook ads in terms of book sales, building a brand can be beneficial for future sales. Tell us about your experience with Facebook ads as an author.
Are Facebook ads good for books?
So, does this mean authors shouldn’t use Facebook Ads? Not necessarily u2013 some industries perform better than others, and Facebook Ads can be a great way to build your brand and connect with your audience, especially during a book launch.
How do I write a Facebook ad for my book?
So, if you’re up for it, let’s get started!
- Step 1: Create A New Campaign.
- Step 2: Choose Your Campaign Goal.
- Step 3: Give Your Campaign a Name.
- Step 4: Determine Your Budget.
- Step 5: Name Your Ad Set.
- Step 6: Define Your Target Audience.
How do I promote my book on Facebook?
14 Facebook Promotion Ideas for Your Ebook
- Create landing pages to link to from your Facebook posts.
- Create an author page.
- Ask readers to share posts with others.
- Keep Facebook posts short.
- Post things that will encourage engagement.
- Make posts interesting.
- Post about giveaways.
What format should Facebook ads be?
Image dimensions and guidelines for the right column ad Recommended resolution: 10801080; minimum dimensions: 254133; recommended aspect ratio: 9:16 to 16:9, but crops to 1.91:1 with link; recommended image formats: JPG and PNG
Can I sell ebooks on Facebook?
Yes, you can sell your books directly from your own Facebook book store. You have a few options when setting up your online store on your Facebook business page; here’s how to do it. You can then link directly to your books on a retailer site like Amazon.
Do FB ads work?
Regardless of how familiar you are with paid social, it’s a perfectly reasonable question. Fortunately, the answer is simple: yes, Facebook advertising works u2013 incredibly well. Examine the data behind why Facebook ads are so powerfully effective and why you should be using them.
How do I advertise my book?
Even if you don’t have any money, here are ten ways to promote your book:
- Join reader groups on Facebook (and elsewhere)
- Go on a Local Book Tour.
- Promoted Posts on Facebook.
- Use Your Mailing List.
- Guest blog posts.
- Blog and Podcast Interviews.
- Make Your Own Podcast and Podiobooks.
- Create a YouTube Channel.
- Join reader groups on Facebook (and elsewhere).
How do I promote my book on social media?
Brandon Stanley offers eight tips on how to effectively promote your book on social media.
- Create engaging promotional content.
- Start a Facebook contest.
- Start an Instagram campaign.
- Offer a free chapter.
- Share photos of people reading your book.
- Use Medium.
- Use Great Visuals.
How do I target authors on Facebook?
Tip #3: Use Facebook Audience Insights to find new interest audiences to target. For example, a thriller author might target fans of Lee Child by selecting u201cLee Childu201d as an interest in the u201cDetailed targetingu201d section of their ad set.
How do I get my book noticed?
Here are four things you can do to get your book noticed.
- Create a compelling offer. No, “buy my book” is not a compelling offer.
- Extend your reach.
Should authors be on Facebook?
The widely held belief is that every author (some say every book title) requires her own Facebook page u2014 a business page, not just a personal profile. However, authors do not require a Facebook page.
How can I improve my book sales?
More book reviews are available here.
- Ask readers to review a book in the back matter.
- Submit a book for relevant editorial reviews.
- Offer free copies to Amazon top reviewers.
- Run book giveaways.
- Ask readers to review a book in the back matter.
How do I advertise on Facebook for free?
On this page, you will find
- Step 1: Create some goals for your Facebook Ads.
- Go to Facebook Ads Manager.
- Chose your objective.
- Step 4: Define your audience and budget.
- Step 5: Create your ad.
- Step 6: Choose your ad placements.
- Step 7: Place your order.
Should Facebook ads be square?
To maximize compatibility on both desktop and mobile screens, Facebook recommends uploading videos with square (1:1) or vertical (4:5, 9:16, and 16:9) aspect ratios.
How much does a Facebook ad cost?
Your Facebook advertising costs will vary depending on your industry, campaign objective, and a variety of other factors; however, Facebook ads typically cost between $0.50 and $2.00 per click, with the average cost per click (CPC) in all industries being $1.72, according to Wordstream.