Company Information:

Year Founded2011
LocationOakland, California
IndustryFood & Beverages

Company Description:

As a PeaceCorp volunteer in Niger, Lisa Curtis often turned to moringa leaves when her diet left her with little energy. Locals wrapped the leaves around a peanut snack and called it kuli kuli. In 2014, energized both by the plant’s nutrients and by the idea of launching the next superfood in the U.S., Curtis created a company that sold moringa bars, sourcing the leaves from the village she had lived in. That proved too expensive, and the company now has moringa farms in 13 different countries and seeks to employ small women farmers. Still, Curtis got her big break when a buyer from Whole Foods saw her stand at a farmer’s market, and paved the way for Kuli Kuli to get into the chain’s Northern California stores. Now the company’s moringa-based bars, energy shots, teas, and powders are available in Albertson’s and Walmart as well. –Gabrielle Bienasz